ROXOR Offroad

ROXOR Now delivers to your door

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Mahindra Vehicle Sales and Service

Hours: 8:00am to 5:00pm EST Monday through Friday

1 800 292-0733

Frequently Asked Questions

Who is Mahindra?
The Mahindra Group is a $19 billion federation of companies that delivers innovative mobility solutions through driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It is considered a global leader in utility vehicles, information technology and financial services and is the world’s largest tractor company, by volume. Mahindra is dedicated to providing high quality vehicles to the U.S. and has invested hundreds of millions of dollars to this effort. In the U.S., Mahindra has committed more than $1.5B in investments to-date and it continues to hire American workers including veterans while expanding in both urban and rural areas. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Mahindra employs over 200,000 people across 100 countries.
Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Visit:
ROXOR is a new side-by-side vehicle based on Mahindra’s 70 years of experience in building rugged off-road vehicles. The vehicle was conceived, designed and engineered by Mahindra Automotive North America. It is assembled in a new Mahindra factory located in Auburn Hills, Michigan--the first automotive OEM to open a manufacturing facility in metro Detroit in over 25 years.
Deliveries to the nation’s powersports dealers begin in March 2018. Powersports dealers sell motorcycles, side-by-sides, ATVs, personal watercraft and power products. See our Dealer Locater at for the one nearest you.
MSRP is $19,900 CAD for the base unit.
Go to and type your zip code into the ROXOR Dealer Locator for the dealer nearest you. New dealers are being added regularly as the popular new ROXOR brand grows.
This is an off-road vehicle only, therefore it is NOT legal for use on any public street or highway. The ROXOR was designed and engineered to comply with off-highway vehicle standards such as those promulgated by ANSI/ROHVA (American National Standards Institute/Recreational Off-Highway Vehicle Association), the premier member organization charged with setting forth stringent safety rules for vehicles like our ROXOR Side-by-Side. The “off-road only” nature of ROXOR also keeps the price point well below those of street legal SUVs and 4x4s.
Mahindra is well known for its extremely reliable diesel engines and manual transmissions made for their tractors and automobiles. These two fundamental features among others give ROXOR a ruggedly different and unique position in the powersports industry. A gasoline engine and automatic transmission will be available at some point in the future.
ROXOR’s parent company, Mahindra Automotive North America, has set up a dedicated factory in Auburn Hills, Michigan which focuses on the ROXOR model. Spare parts will always be in stock. There is also a state-of-the-art dealer management support network and system being used by all authorized ROXOR dealers for parts and service support.
Yes! The Limited Edition model available at launch will feature many of those accessories installed at the factory. More accessories are in development now enabling you or your dealer to build your own, personalized ROXOR unit different from any other. Look for the “Custom Shop” and a “Build Your ROXOR” configurator to be added to the website soon.
One could consider them distant cousins but they are completely different vehicles. The ROXOR is designed as an off-road vehicle only while the THAR is street legal in India. Mahindra Automotive North America (MANA) has designed and assembles the ROXOR in Michigan for sale through the powersports industry alongside other off-road only vehicles including ROVs, side-by-sides and UTVs.

While every attempt is made to answer all your questions, we understand you may have some additional to ask, not identified here, regarding our new ROXOR products. We are happy to provide a contact that you can ask questions or obtain additional information. Please call us!

1 800 292-0733