Live boldly and in color.
ROXOR has over 400 custom colors to choose from including three brand new standard colors ones.
To get $3,000* in ROXOR Cash sent to your email inbox, simply enter your contact information in the form below.
*At participating dealers only. Offer valid while inventory lasts toward the purchase of 2018 ROXOR models only. Cannot be combined with any other offers. Quantities may be limited. Customer must present email coupon, or direct mail postcard to receive offer. No cash value. Discount taken in CDN off of MSRP, pre-tax, delivery, title and dealer charges.
ROXOR. No other vehicle on the planet has the heritage, durability, and reputation. Its ancestors helped win wars, explore continents, and has taken its occupants around the globe. This is truly an original off-road vehicle, with modern innovation.Explore
Seven decades in the making, our history began in India assembling rugged off-road vehicles under license from Willys. Vehicle production has continued since the 1940s while also building one of the world’s largest tractor brands. Other internationally known vehicles such as THAR, Bolero, Scorpio and MM540 have grown from the Mahindra family of businesses. And now ROXOR bursts onto the off-road scene in the Western Hemisphere.